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Blair Haeata is a seasoned marketing and commercial professional with extensive experience in the aviation and media industries. Currently serving as the Marketing & Commercial Manager at China Southern Airlines since July 2014, Blair is responsible for developing integrated marketing and brand opportunities targeting the New Zealand market, while also collaborating with regional teams to enhance air travel offerings. In addition, Blair holds the position of Director Of Strategic Partnerships at Silk Cloud since March 2018, focusing on helping New Zealanders build their brands in China. Previous roles include Digital Development & Convergence Director at AEGIS MEDIA Posterscope and Head Of Media Sales at Ngage Media, showcasing a strong background in media sales and digital development. Blair's educational qualifications include a Bachelor's degree in Chinese Studies and International Business from Auckland University of Technology.