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Forrest W. has a diverse work experience spanning several industries. Forrest started their career as an Account Manager at Ogilvy & Mather in 2007, where they stayed until 2010. Forrest then joined Li-Ning (China) Sports Goods Co. Ltd as an Assistant Brand Manager from 2010 to 2012. Following this, Forrest worked at Shell as a Brand & E-Commerce Manager from 2012 to 2015. Forrest then moved on to Tencent and served as a Senior Brand Manager from 2015 to 2016. Forrest then joined Alibaba Group as a Market Specialist P8 in 2016, where they stayed until 2021. Forrest later worked as a CMO at Haidilao from 2021 to 2022. Currently, they hold the position of CMO at China Petroleum & Chemical Corporation starting in 2022.

Forrest W. completed their Bachelor's degree in Business Administration from Beijing Jiaotong University between 2003 and 2007. Forrest then pursued a Master of Business Administration (M.B.A.) from the same university from 2015 to 2017.