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Salim Peshawaria is an accomplished marketing professional with extensive experience in product and lifecycle marketing. Currently serving as the Product & Lifecycle Marketing Lead for Member Experience at Chime since May 2023, Salim previously held several significant roles at Amazon from July 2017 to April 2023, including Head of Marketing and Demand Generation for Consumer Electronics and Manager of Marketing and Customer Experience for Prime Video. Salim's earlier career includes positions at Bayer and GE Aviation, where notable achievements were made in brand management and product development. Salim holds an MBA from MIT Sloan School of Management and a Bachelor of Science in Information Systems and Cognitive Science from Carnegie Mellon University.