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Hayley Virta (Sitz) is a seasoned marketing professional with extensive experience in public relations and digital marketing. Currently serving as the Senior Director of Digital Marketing and Marketing at Children's Miracle Network Hospitals, Hayley oversees marketing strategies and team efforts for major programs and partnerships. Previous roles include Public Relations Manager at Make-A-Wish America, where Hayley achieved record-setting media results and provided crisis management support, and Senior Public Relations Specialist at Children's Minnesota, focusing on enhancing the organization’s reputation. Earlier career experiences include positions at Weber Shandwick, where Hayley executed public relations activities for diverse client accounts, and Kohl's Professional Football Camps, where marketing and social media strategies were developed. Hayley holds a Bachelor of Science degree from Iowa State University, with a focus on Public Relations, Event Management, and Religious Studies.