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Laura Simson currently serves as Advertising and Brand Manager at Children's Wisconsin, a position held since November 2019, where strategic leadership focuses on enhancing brand strength and consumer insights to drive patient advocacy and loyalty. Prior experience includes a role as Senior Marketing Strategist at the Milwaukee Art Museum, where Laura managed advertising budgets, integrated analytics systems, and spearheaded digital content strategy, leading to significant growth in social media following and successful event marketing. Earlier roles included positions at Snap-on Incorporated and Racine Heritage Museum, where Laura gained foundational skills in brand marketing and communication. Laura holds a Bachelor of Arts in History from the University of Wisconsin-Milwaukee.