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Sierra Rossing has extensive experience in marketing roles. Sierra began their career in 2013 as a Marketing Coordinator at Lakota Water Company. Sierra then worked as a Marketing Consultant at Insomnia Cookies in 2017 before joining Summus Healthcare as a Marketing Coordinator and Marketing Specialist in 2018. In 2020, they began working at LineLeader by ChildcareCRM, where they have held the roles of Content Marketing Specialist, Content Marketing Manager, Senior Content Marketing Manager, and Director of Growth Marketing.

Sierra Rossing completed a Bachelor's degree in Business/Corporate Communications from the University of North Texas in 2019. In 2017, they also earned a Certificate in Spanish Language and Literature from the Spanish Institute of Puebla. Currently, they are pursuing a Master of Business Administration - MBA in Entrepreneurship/Entrepreneurial Studies from LSU Shreveport, which they are expected to complete in 2024.