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Dimple Rao oversees architecting and designs end-to-end customer experience.

Ms. Rao has over 15 years of experience developing and implementing key customer experience improvements in complex global retail and online environments. Ms. Rao joined Chico's FAS from SPINS, where she held the role of senior vice president, and prior to SPINS Ms. Rao was VP of Product Management, UX and design for both the consumer and floral business units at FTD.