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Michelle Collins is an accomplished executive with extensive experience in operations, marketing, and technology. Currently, Michelle serves as Chief Operating Officer at CodeBaby, where innovations in 3D animated chatbots and AI integration have been pivotal. As Principal and Co-Owner of SilverGrass Marketing, Michelle has supported various businesses in optimizing retail marketing strategies. Previous roles include Director of Business Solutions at TPA Trade Promotion Administration, where Michelle enhanced sales training and marketing management processes, and VP of Marketing & Product Development at Shared Marketing Services, focusing on marketing strategies and product development. Early career experience includes multimedia editorial roles at Chicago Tribune and New York Times Digital. Michelle holds a BA in Political Science from the University of Illinois Urbana-Champaign.