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Nicole Gamst has held a variety of marketing roles over the past 25 years. In 1993, they began their career as a Project Manager at Boston Marketing. Two years later, they moved to Overland Trading Company as a Marketing Manager, where they managed retail promotions and store communications, planned and implemented customized store promotions, and produced store graphics, lightbox headers, props, and point-of-purchase displays. In 1997, they joined The Rockport Company as a Visual Merchandising Supervisor, supervising, planning, and implementing national visual display campaigns, producing and maintaining monthly window programs, and coordinating with design and sales departments to determine brand messages for in-store product support. Finally, in 1999, they became the Chief Marketing Officer for Cheyenne Frontier Days, directing the marketing effort for the annual Western celebration and strengthening the brand presence in the competitive marketplace with progressive strategies and creative.

Nicole Gamst attended the University of Connecticut from 1991 to 1993, where they earned their M.B.A. in Marketing. Nicole then attended the University of Massachusetts Amherst from 1987 to 1991, where they earned their B.A. in Political Science.