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Christie (Lentsch) Segura is an accomplished professional with extensive experience in strategic planning and insights across multiple industries. Currently serving as Vice President of Strategy and Insights at CHEP, Christie previously held significant roles at The Coca-Cola Company, including Head of Strategy & Insights, Director of Consumer Insights & Data Analytics, and Director of Marketing Strategy & Planning. Additional experience includes positions in strategy and business development at Fiserv and pricing strategy and analytics at Warranty Corporation of America. Christie's career also features involvement in corporate strategy and strategic business development at The Home Depot. Academic credentials include a Master of Business Administration with Honors in Strategy from Emory University - Goizueta Business School and a Bachelor of Science in Business Administration with Honors in Finance & Economics from the University of Florida - Warrington College of Business.