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Cristina Melendez is an accomplished marketing professional currently serving as the Director of Recruitment Marketing at ChenMed since June 2024. Prior to this role, Cristina held various positions at VNS Health, culminating as Director of Digital Marketing from April 2019 to June 2024, where responsibilities included enhancing digital presence, overseeing a team, and managing multiple public websites and social media profiles. Earlier experiences include Assistant Vice President of Marketing Strategy at the New York City Economic Development Corporation, where Cristina developed digital strategies for city brands, and Social Media & Digital Marketing Manager at Empire State Development, where an award-winning campaign was launched for the "I LOVE NY" brand. Other notable positions include Social Media Manager at The National September 11 Memorial and Special Events Coordinator at Gulfstream Park Racing & Casino. Cristina holds an MBA in Marketing and a BBA with a double major in Marketing and Management from Florida Atlantic University.