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Guy Barak currently serves as the Senior Director of Marketing at Chemipal since April 2024. Previously, Barak held the role of Senior Account Director at Jellyfish from December 2020 to February 2024, where responsibilities included managing key client accounts and aligning strategic direction with business KPIs. Prior to that, Barak was Vice President Client Management at Gitam BBDO, establishing strong client relationships and managing substantial annual budgets. Barak's experience at McCann Tel-Aviv included roles from Account Manager to Account Director, overseeing significant marketing budgets and leading account teams. Guy Barak started a career in leadership as a Team Leader in Unit 8200, the Israeli Intelligence Corps. Educational qualifications include a Master's degree in Political Communication and a Bachelor's degree in Media, Communication, Film, and TV, both from Tel Aviv University.