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Yvone Tan is an experienced account manager currently leading brand experience initiatives at Cheil Middle East & Africa since July 2022. With a strong background in digital marketing, creative campaigns, BTL activations, and client servicing, Yvone manages multiple global brands. Prior to this role, Yvone founded Summer Olive Collection, a passion project, and worked as a retail specialist at Omnilytics. Yvone’s earlier career included significant roles at AMS Entertainment, where client service and marketing duties evolved from talent recruiting to direct client account management for local and international markets. Yvone's career commenced with an internship at ADAMAS Weddings Sdn Bhd, focusing on marketing content and social media. Yvone holds a Bachelor of International Tourism Management with a specialization in Event Management from Taylor's University.