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Sidon Pasek is a seasoned creative professional with a diverse background in production, design, and community management. Currently serving as a Creative Producer at Victoria Beckham since January 2023 and Cheerful Twentyfirst since November 2021, Sidon has previously held roles such as Community Manager at Dazed Media and Art Director at Stradivarius. Early career experiences include positions as Assistant Art Director at Stone, Designer at Printemps, and Junior Art Director at Traffic Magazine. Sidon began a career in promotions as a Promotions Manager at Media Marketing Services a.s. Educational qualifications include a Master of Arts degree from the University of the Arts London and a Bachelor of Arts in Fashion Design Marketing & Communications from IED Barcelona.