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Max always tries to buy gas in New Jersey because it's cheaper than in NYC. He shops for fruit and vegetables at Costco instead of the pricey supermarket. He registers domain names with GoDaddy because it costs 200% less than the competition. He gave up his landline and cable, and sometimes he buys secondhand items. Max has spent the last 24 years managing content, traffic, and monetization for internet companies and running large-scale consumer-focused websites. Prior to launching Cheapism.com, he served as the VP of marketing and monetization for Viewpoints Network and before that as general manager for ConsumerSearch.com, until it was acquired by The New York Times Co. Before his internet career, he worked as a journalist, which is why he loves content so much. Max holds an M.A. in Media Studies from The New School in New York City and a B.A. in World History from The Hebrew University of Jerusalem.