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Sammy Ali is a Marketing Executive at the Chartered Trading Standards Institute since January 2023, focusing on promoting the Consumer Codes Approval Scheme and launching the Young Consumer - Influencer of the Year competition. Previously, as a Communications Officer for Kent County Council (September 2020 - January 2023), responsibilities included managing Trading Standards Checked communications and KCC Public Protection social media. Sammy also served as a Social and Digital Media Assistant, creating content to inform residents about community alerts and resources. Prior experience includes a role as Social Media and Marketing Executive at Dreamland Margate, enhancing the digital identity across various platforms, and as a Sales Advisor at O2, contributing to team motivation and sales incentives. Sammy holds an MSc in Digital Marketing and Analytics from the University of Kent and a BSc in Advertising and Marketing from Canterbury Christ Church University.