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Jayne Sallerson, a seasoned veteran in the senior living industry, joined Charter Senior Living as investor, partner and Chief Operating Officer. Sallerson oversees all facets of operations for the company. For the past 25 years, she has served in various senior management roles for both large and small senior living organizations, exposing her to over 750 communities throughout the United States. She has developed and executed sales and operational infrastructures where the net result has been increased revenue, reduced expenses and improved NOI. Her unique blend of both sales and operations experience allows for a balanced approach of driving NOI while keeping customer and employee satisfaction at the core of operating strategies. Most recently, she served as Executive Vice President of Sales & Operations for Benchmark Senior Living and spent seven years as Executive Vice President of Sales and marketing for Emeritus Senior Living prior to the Brookdale merger. Jayne is well-recognized within the senior housing industry. She has served on multiple Argentum roundtables and is a frequent presenter on a variety of topics for the senior living industry’s major national senior living conferences.