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Bill Morachnick is the current Chief Executive Officer of Charlotte's Web. Prior to this role, Bill was a Self-employed Entrepreneur, Global Advisor, Board Member, and Adjunct Professor. Bill also served as the CEO and Chairman of True Spirit Tobacco Company under JTI (Japan Tobacco International) and President of SFRTI GmbH at Reynolds American, Inc. Additionally, Bill founded and led Tsunami International, Inc, and managed international clients as the Head of Global Accounts at Dentsu-Wunderman. Bill has a background in sales and marketing at Eastman Kodak.