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Cathy O'Shannessy is an accomplished Strategy Manager and Casual Lecturer at Charles Sturt University, where responsibilities include teaching multiple marketing courses and engaging students in discussions. With extensive experience in digital and performance marketing, Cathy has led various teams to develop and optimize marketing strategies that effectively reach prospective students. Previous roles at Brown Brothers Milawa Vineyard, Foster's Group, and Carlton & United Beverages showcase a strong background in brand management and strategic marketing initiatives. Cathy holds an MBA with distinction and multiple certifications in marketing and leadership, highlighting a commitment to continuous professional development.