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Alicia Beard is a marketing professional with extensive experience in strategic marketing and account management. Currently serving as a Strategic Marketing Manager at Charles River Laboratories, Alicia Beard collaborates on Cell Therapy CDMO services marketing functions to enhance business performance and expand market share. Previously, as a Senior Account Strategist at Refactored, Alicia Beard implemented marketing strategies and digital campaigns for both B2C and B2B clients. In earlier roles, including Account Director and PR & Marketing Account Manager at WildRock Public Relations & Marketing, Alicia Beard developed impactful PR and digital marketing strategies. Alicia Beard's career also includes experience as Interactive Communications Lead at OtterBox, Website/Communications Coordinator at McWhinney, and staff writer positions at Loveland Reporter-Herald and Xenia Daily Gazette. Alicia Beard holds a B.A. in Journalism and Mass Communications from Metropolitan State University of Denver.