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Kar Cheung has a strong background in digital marketing and search optimization. They have held various leadership roles in reputable companies, including being the Head of Search at Chaos Theory and the Head of Digital Growth at EventX. They also worked as the Head of Conversion at Agility Digital, where they were responsible for optimizing business performance and leading the Conversion Team in the APAC region. Earlier in their career, Kar Cheung worked as a Consultant at Fidelity International, where they identified and fixed technical search issues. They also served as a Digital Marketing Manager at ExpressVPN, overseeing key performance and SEO strategy. Additionally, Kar Cheung gained experience in search optimization as a Search Specialist at IPG Mediabrands UK and as an SEO UK Team Leader at Markco Media. They started their career as an SEO Research Analyst at Red or Blue Digital. Overall, Kar Cheung has demonstrated expertise in driving revenue growth, managing team and agency relationships, implementing SEO strategies, and utilizing data for decision-making.

Kar Cheung started their education at Kingsbury High School from 2002 to 2006, where they studied Business, History, and English Literature. Following high school, they attended Nottingham Trent University from 2007 to 2011, where they obtained a Bachelor's degree in BA Business with Marketing. In 2011, they furthered their education by completing a Language and Culture Course in Mandarin writing and speaking at Beijing Language and Culture University.