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Maddie O'Keefe is an experienced finance professional currently serving as a Senior Finance Manager for New Business Initiatives at Channel 4 since December 2021. Previously, Maddie held the role of Finance Manager for Investments & Rights at Channel 4 and worked at Marks and Spencer as a Finance Manager for Home & Furniture for a brief period. Prior experience also includes seven years at Sky, progressing from Assistant Financial Analyst to Senior Financial Analyst, and a role as Performance Planning Analyst at MEC. Maddie holds a Bachelor's Degree in Economics from Loughborough University, where studies took place from 2010 to 2013.