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Barry John has a strong background in sales operations and advertising operations. Barry started their career in 2001 as the Head of Traffic at Virgin.net & ntlworld.com, where they worked until 2007. From 2007 to 2008, they were the Head of Ad Operations at Virgin Media. Barry then joined BBC Worldwide as the Head of Advertising Operations from 2008 to 2010. Barry's most recent role was at Channel 4, where they held positions such as Ad ops & inventory Controller, Controller of Campaign Operations, Deputy Head of Sales Operations, and currently serves as the Head of Sales Operations.

Barry John attended Northumbria University from 1997 to 2001, although the specific degree and field of study are unknown.