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Adam Middleton is a seasoned professional in the field of strategy and insights, currently serving as the Senior Strategy Lead for Creative Solutions at Channel 4 since June 2020. In this role, Adam leads a team focused on developing creative partnership strategies for branded content across various Channel 4 properties. Prior to this position, Adam held roles at Social Chain and Brave Bison as Strategy Director, and at LADbible Group, where responsibilities included overseeing strategy and insights teams, enhancing brand partnerships, and driving business development. Earlier experience includes content partnerships management at Zenith and creative contributions as a writer and photographer at Yin&Yang. Adam's educational background features a Bachelor of Arts in Business Management from the University of Greenwich.