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Matt Solomon

Co-Founder & Chief Business Development Officer at Channel Program

Chief Business Development Officer and co-founder of Channel Program, a platform designed to disrupt the IT channel through community, collaboration, and equal access. Channel Program brings together the most innovative technologies in front of channel partners (MSPs, MSSPs, VARs, IT Service Providers), giving both small and large companies a voice and a new way to present, enter, and succeed in the channel.

Matt has worked in sales and business development for more than 16 years. He had the unique experience of working with one of the channel’s fastest-growing start-ups, ID Agent, helping it grow from zero to 2,000 partners in a two-year period through acquisition, then later to 4,000+ partners. Post-acquisition, he took on the role of Channel Chief for a multi-billion-dollar organization.

After 2.5 years, Matt started his own consulting company, Channel Halo, working with vendors and MSPs on their go-to-market strategies. He soon discovered that his former ID Agent CEO, Kevin Lancaster, was having many of the same conversations within his own channel circle, and the duo decided to team up again to launch Channel Program.

Matt has spoken at more than 150 industry events in six countries and has received 40 awards in recognition of his efforts. He loves working with people, consulting with business owners to help them realize their goals, and is excited to be part of an industry that is growing, changing, and innovating at an unprecedented rate.

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