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Margaret Adam has extensive experience in product marketing, industry marketing strategy development, and campaign/event management with a focus on technology ecosystems and digital transformation. Margaret has held various roles in companies such as Channel Mechanics and Salesforce, where they were responsible for setting the marketing vision and executing unique positioning solutions. Margaret also worked for IDC, where they led analyst teams in Europe, driving the company’s research, innovation, and thought leadership agenda on technology ecosystems. Prior to that, they held roles such as Product Specialist and Branch Manager in companies like GBM and First Distribution. Margaret's career began as a Product Manager at Acer in 1995 before moving onto Product Manager at Axiz in 2001.

Margaret Adam is currently enrolled in Trailhead by Salesforce as of 2021. Prior to this, they received a BDPE with distinction from INSEAD in September 2020. In May 2023, Margaret obtained a certification in Foundations: Data, Data, Everywhere from Coursera.