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James Duffy has a diverse work experience spanning several companies and roles. James started their career as a Sports Journalist at Westmeath Independent Newspaper from February 2007 to March 2009. James then worked as a Retail Betting Assistant and later as a Retail Operations Agent at Paddy Power Betfair from April 2009 to March 2014, while also studying for their degree. In March 2014, they transitioned to the role of Sportsbook Content Optimization Executive at Paddy Power Betfair, where they flawlessly executed content schedules for their websites. From March 2017 to July 2017, James worked as a Content Strategist & Planner, building content schedules and Go to Market plans for major sporting events. James then became the Sportsbook Content Manager - International at Paddy Power Betfair from July 2017 to August 2018, managing a team responsible for content across multiple international websites.

In 2018, James joined SoftCo as a Marketing Manager, leading the marketing efforts for their core products and managing PPC campaigns and SEO optimization. James also served as a Content Marketing Specialist, producing various marketing materials and achieving growth in communications opt-ins. At Diligent, James worked as a Senior Field Marketing Manager from September 2021 to June 2023. In this role, they created marketing campaigns to generate leads and build pipeline for the UK, Ireland, and Nordics regions, collaborating closely with Product Marketing and Sales.

Most recently, James joined Channel Mechanics in 2023 as a Senior Marketing Executive.

James Duffy's education history is as follows:

From 1993 to 1999, James attended St. Edward's Primary School in Birmingham.

In the following year, they attended Michael Primary School in Kirk Michael, Isle of Man.

From 2000 to 2001, James studied at Queen Elizabeth II High School on the Isle of Man.

In 2001, they attended Cornafulla N.S. Athlone.

Then, from 2002 to 2008, they studied at Athlone Community College. No specific degree or field of study is mentioned for this period.

From 2008 to 2011, James attended the University of Galway, where they obtained a Bachelor of Arts (B.A.) degree with a focus on English and Sociology & Politics.

In 2015, they enrolled in the Fitzwilliam Institute Group and earned a Diploma in Digital Marketing & Social Media.

In the same year, they obtained an additional diploma in Education from the Fitzwilliam Institute, specializing in Digital Marketing & Social Media.

Furthermore, James obtained additional certifications, including an Inbound Marketing certification from HubSpot Academy, received in December 2018, and an SEO Fundamentals Exam certification from SEMrush, obtained in July 2019.