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Sam Cheatle has had a diverse work experience, spanning several companies and roles over the years. They started as a Research Manager at Leith & Price / Price & Company Ltd in 1989, and then became the Head of Services at SANE from 1994 to 2008. Following this, Sam worked as the Interim Cancerline Manager at Macmillan Cancer Support from 2008 to 2009.

In 2009, Sam joined Burnett Cheatle Ltd as a Consultant, specializing in charity service delivery consultancy. They stayed with the company until 2013. During this time, Sam also served as an Advisory Group Member at Missing People from 2010 to 2013.

Sam then moved on to Nightline Association, where they became a Board Trustee from 2013 to 2016. They also held various roles at Changing Faces, UK, starting as a Service Quality Manager from 2011 to 2015. Sam then became the Deputy Head of Client Services from 2015 to 2018, followed by the role of Head of Wellbeing Service from 2018 to 2023. Currently, Sam works as the Head of Services at Changing Faces, UK.

Sam Cheatle attended UCL and obtained a BSc in Psychology.