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Bob Beerens is a seasoned marketing professional with extensive experience in various roles across the healthcare and energy sectors. Currently serving as a Senior Marketeer at Changes GGZ since November 2022, Bob focuses on improving access to mental health care. Previously, Bob contributed to Zelfstroom, promoting sustainable energy solutions, and worked at GGZ Momentum, where Bob developed and implemented a comprehensive communication strategy. With a strong foundation in digital marketing from positions at Fysius Rugexperts and Searchresult Performancemarketing, Bob specializes in cross-channel customer journeys and paid search marketing. Bob holds a Bachelor's degree in Physiotherapy from Avans University of Applied Sciences and a Bachelor's degree in Communication Systems from HU University of Applied Sciences Utrecht.