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Jeffrey Effendi is an accomplished leader in brand and communications with extensive experience across various organizations. Currently serving as the Head of Global Brand & Content at Change.org, Jeffrey plays a key role in the Senior Leadership Team, leading brand initiatives in North America and Europe. Previously, as Director of Brand for Emerging Markets, Jeffrey founded Brand Lab to support campaigners in building brand relevance in the Global South. Other notable positions include Communications & Public Affairs Manager for Google's Next Billion Users initiative, where Jeffrey managed global communications and partnerships, and Lecturer in MBA Brand & Marketing at The University of Western Australia. Jeffrey also founded DrawHistory, a consultancy recognized as one of Australia’s first Certified B Corp agencies. An active member of the Mixing Board, Jeffrey is engaged with senior brand and strategy leaders globally, sharing insights and mentorship. Educational qualifications include a Bachelor of Laws and Commerce from The University of Western Australia, along with advanced studies at the University of Cambridge and The London School of Economics.