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Steve Choi is a seasoned professional in customer experience strategy and innovation, currently serving as Senior Manager of CX Strategy at CHANEL since December 2022. Previously, as an Innovation Advisor at SAP, Steve developed the Digital Experience Innovation program for customers in the Asia-Pacific region, emphasizing a human-centered approach. With experience spanning various roles from CX Insights & Design Consulting to Senior Manager positions at Johnson & Johnson and Samsung Electronics America, Steve has a history of enhancing customer experiences and driving innovation through strategic planning and design thinking. Educational credentials include an MBA in Design Strategy from California College of the Arts and a Bachelor's degree in Engineering Management/Economics from Stevens Institute of Technology.