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LIANG LIAO has extensive experience in digital communications and social media strategy. With a current role as Head of Digital Communications and Head of Social Media at CHANEL since November 2016, LIANG has been pivotal in shaping the brand's online presence. Prior to this position, LIANG served as Social Media Director at FRED & FARID GROUP from August 2012 to July 2016, where contributions significantly enhanced the agency's digital outreach and engagement.