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James Cheeseman has held various roles in the marketing and eCommerce industries. In 2022, they began working as the Chief Commercial Officer (CCO) for Chāmpo. Prior to this, they were the Client Director for more2 from 2018 to 2022. From 2008 to 2018, they held various roles at ESPA International, including Director of Marketing & eCommerce, Head of Marketing, Digital Marketing and eCommerce Manager, Project Manager, Product Manager, and Assistant Product Manager. Before this, they worked at 3M from 2005 to 2008, in roles such as Senior Marketing Executive and Marketing Executive.

James Cheeseman received their BSc (Hons) in Marketing from Aston University between 2001 and 2005. James then went on to earn a Post Graduate Diploma in Marketing from CIM | The Chartered Institute of Marketing in 2006-2007. James's educational history began at Wells Cathedral School.