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David James is the Founder & Director at Champion3, providing innovative marketing solutions for brands in Asia. With vast experience in marketing and product management, David has worked with top companies like Pirelli and Ducati Motor Holding. Additionally, their background includes extensive experience as a professional sidecar passenger in the World Sidecar Championship, as well as roles in racing instruction and product management. David also has a strong engineering background, having worked as a Factory Manager at Spyder Engineering Limited and in various technical roles in the racing industry.