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Fernanda Rodrigues is an experienced marketing leader with a diverse background in Latin America, currently serving as the Field Marketing Lead for LATAM at Chainalysis since September 2023. Previously, Fernanda held senior marketing positions including Head of Marketing for LATAM & the Caribbean at Temenos and Field Marketing Manager for Latin America at OutSystems. With expertise in planning and executing comprehensive marketing strategies across various mediums, Fernanda has a proven track record in budget management, campaign optimization, and pipeline development, particularly in the enterprise sector. Educational qualifications include an MBA in Business Administration from FGV - Fundação Getulio Vargas and a degree in Communication and Advertising from Universidade Paulista.