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Lori Vellucci has extensive work experience in market research and consumer insights. Lori is currently the Vice President and Practice Leader for Financial Services at Chadwick Martin Bailey (CMB), where they partner with iconic brands to provide consumer psychology, market strategy, and advanced analytics solutions. Prior to CMB, Lori was the Director of Consumer Insights at Fidelity, where they drove consumer-based strategies and fostered a consumer-centric culture. Lori also served as the President of Clarity Research, Inc, where they built a successful marketing research consultancy. Earlier in their career, Lori held roles as the Director of Market Research at TOMY, Senior Planner at Arnold Worldwide, and Senior Research Manager at Reebok. In these positions, they developed market research processes, conducted strategic research, and provided recommendations for brand and product development.

Lori Vellucci holds a BS degree in Business Administration from the University of Connecticut School of Business. Additionally, they have completed the Synectics Brainstorming Facilitation Training.