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Santiago Lameiro serves as the Global Communications and Retail Marketing Director for both CH Carolina Herrera and Purificación García, bringing a wealth of experience in high-end brand marketing. Previous roles include Marketing and Communications Manager and Men's Designer at Purificación García, as well as Showroom Manager at Aurelia Public Relations. Santiago also contributes to the education sector as a Professor at Esdemga (Escuela Superior de Estudios de Moda de Galicia) affiliated with Universidad de Vigo. Santiago is advancing academic credentials with a degree in Luxury Marketing Management from Esade, expected to be completed in June 2024, alongside earlier studies at IMF Smart Education from 2019 to 2021.