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After graduating with a degree in economics from Keio University in Tokyo, Masafumi Yamashita joined the Toyota Tsusho Corporation in 1997. For 10 years, he rose through the ranks in the Finance department. In 2007, he joined the Africa Automotive department before being transferred to the Automotive division of TTC as coordinator. In 2011, he was appointed Deputy CEO at Toyota in Angola. In 2014, he joined the Projet Automotive department. Two years later, he joined the Africa Automotive department as Group Leader, then in 2017 was appointed CEO. In 2019, when the Africa division of TTC was reorganised into two entities (Africa Automotive and Toyota Africa Automotive), he was appointed CEO of the Africa Automotive department.

Masafumi Yamashita came to CFAO’s French headquarters in 2022 and holds the position of Director of the Toyota Business Unit within the CFAO Automotive division.