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After graduating from ISG business school, Marc Hirschfeld worked for various automotive manufacturers in the USA and France, first in sales & marketing then in retail as general manager for dealerships.

He joined the CFAO Group in 2007 as Director of the Automotive business in La Reunion, a French overseas territory. In 2012, he became Director of Automotive Equipment & Services in Algeria until 2015, when he was appointed Chief Executive Officer of CFAO Automotive, Equipment & Services for East Africa, the Maghreb, French Overseas Territories and Asia.

Marc Hirschfeld has been CEO of the CFAO Automotive division since April 2018.