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Heather Lindeman, MBA, is an accomplished Director and Product Manager at CFA Institute, where responsibilities include leading product and innovation strategies in the AI and ecommerce sectors since August 2014. Prior roles at CFA Institute include Marketing Technology Manager and Campaign Manager for the Americas, focusing on marketing automation and localized brand campaigns, respectively. Experience also includes positions at GE Intelligent Platforms in revenue marketing and demand generation, and brand management intern at Johnson & Johnson. Heather's early career involved client management and financial content analysis at SNL Financial. Education includes an MBA in Marketing from Georgetown University and a BBA in Finance from James Madison University.