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Christian Wilbers has a diverse work experience spanning over several roles and industries. Christian is currently working as the Head of Corporate Communications, Media Relations, and Sponsoring at CEWE Stiftung & Co. KGaA since November 2021. Prior to this, they served as the Global Director Advertising & Communications at HEAD from April 2017 to October 2021. Before that, they held various positions at Brooks Running, including Marketing Manager DACH, Brand Communication Manager DACH, and PR-Manager EMEA, from 2013 to 2017. Christian also worked as a Freelance Translator and Writer at Tectura from 2009 to 2012 and served as a Teaching Fellow and PhD Candidate at William & Mary from 2007 to 2012. Furthermore, they gained experience as a Freelance Journalist at Aschendorff Medien Westfälische Nachrichten from 2001 to 2007 and at NOZ MEDIEN (Ostfriesen-Zeitung) from 1997 to 2002.

Christian Wilbers has a diverse education history. From 2000 to 2006, they attended the University of Münster and obtained a Master of Arts (M.A.) degree in English Language and Literature, General. Following this, from 2007 to 2013, Christian pursued their Doctor of Philosophy (PhD) degree in American/United States Studies/Civilization at William & Mary. In 2020, they obtained a certification as a Prof G Certified Strategist from Section4. Additionally, in 2021, Christian completed a Marketing Week Mini MBA program with Mark Ritson, specializing in Marketing.