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Sair Cetin is an experienced online marketeer currently working at CEWE Benelux since August 2022, focusing on various marketing disciplines to enhance performance goals, with responsibilities including SEA optimization, CRO setup and analysis, BI reporting, and affiliate campaign management. Prior to this role, Sair served as a Google Ads specialist at Traffic Today until July 2022, managing up to 20 accounts for both e-commerce and lead generation. Earlier experiences include an internship at Expedient Internet, conducting market research for an innovative software solution in the events sector, and a marketing internship at AlphaRainbow, where Sair performed market research to improve product offerings for a paint manufacturer. Sair began a career in logistics with a role at IKEA Group while pursuing a Bachelor's degree in Marketing with a specialization in marketing management at Windesheim, completed in 2019.