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Juan Fernando Mateus Garc¨ªa is an accomplished marketing professional with extensive experience in both digital and traditional marketing strategies. Currently serving as Execution Manager for BEES Offline at Cervecer¨ªa Nacional since December 2016, Juan has developed expertise in route to market, sales processes, and commercial integration. Previous roles at Cervecer¨ªa Nacional include Digital Comms Lead and BEES Campaign Specialist, where Juan focused on B2B performance strategies and national campaign launches. Prior to this, Juan gained valuable experience in sales and marketing through various roles at Unilever, FuXion | Prolife, INSPI, Price Waterhouse Coopers, PERCREA, and KOE. Juan holds a Master's degree in Marketing Online and E-commerce from OBS Business School and a degree from Universidad Tecnol¨®gica Ecotec.