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Jose Jorge Montenegro has extensive experience in brand management and marketing within the beverage and personal care industries. Currently serving as the Core+ Beer Sr Manager and previously as the Portfolio Strategy & Innovations Sr Manager at Cervecería Hondureña, Jose has contributed to the establishment of brand roles and market relevance, enabling category expansion and responsible commercial success. Prior roles include directing strategy for easy drinking brands, managing brand equity for Barena and Imperial, and various positions at Unilever, where Jose focused on market development and customer marketing. Jose holds degrees in Logistics Management and Industrial Engineering from Universidad Tecnológica Centroamericana.