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Sarah Gammon FCIM, Cert CM, BA Hons has a diverse and extensive work experience spanning over two decades. Sarah'smost recent position was as the Head of Marketing and Communications at Certsure LLP, where they were responsible for developing the B2B and B2C marketing and communications strategy. Sarah also introduced a brand toolkit to strengthen the company's brand and enhance consistency.

Prior to this, Sarah served as the Head of Marketing and Communications at ICAEW, where they developed and executed strategies to build relationships with regulated accountancy firms and increase registrations with the organization. Sarah also introduced new communications channels and achieved significant improvements in engagement rates.

Before joining ICAEW, Sarah held various roles at the organization, including Senior Communications and Marketing Manager and Financial Capability Manager. In these roles, they focused on regulatory communications, new service launches, and marketing campaigns targeted at accountancy firms and students.

Prior to their work at ICAEW, Sarah gained experience in marketing, account management, and brand management at companies such as The Church Agency, East of England Development Agency, Hudson, and Michael Page.

Overall, Sarah Gammon has a strong background in marketing and communications, with a focus on developing strategies, implementing campaigns, and building relationships with key stakeholders. Sarah has demonstrated their ability to drive engagement, increase registrations, and strengthen brand presence throughout their career.

Sarah Gammon FCIM, Cert CM, BA Hons has a diverse education history. Sarah obtained their IDM Professional Certificate in Content Marketing from The Institute of Direct and Digital Marketing (IDM) in 2019. Prior to that, they completed their Bachelor's degree in History of Design with Graphic Design at The Manchester Metropolitan University from 1993 to 1996. In 1997 and 1998, they earned an Advanced Certificate in Marketing from CIM | The Chartered Institute of Marketing. Sarah also holds an IDM Award in Digital Marketing from The Institute of Direct and Digital Marketing, which they completed in 2018. In addition to their academic achievements, Sarah obtained a certification in "Becoming an Impactful and Influential Leader" from LinkedIn, although the specific date of completion is not provided. Sarah is currently a Fellow of CIM | The Chartered Institute of Marketing.