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Letícia Pinheiro is a seasoned marketing professional with extensive experience in loyalty programs, event coordination, and sales growth. Currently at Certisign since August 2021, Letícia directs the partner incentive program, iziClub, achieving a 47% increase in e-commerce sales in its inaugural year. Previous roles at TIM Brasil from June 2013 to July 2021 involved leading trade marketing initiatives, spearheading event productions, and coordinating merchandising projects across various sales channels. Letícia holds a Bachelor’s degree in Social Communication, specializing in Publicity and Propaganda, and a qualification in Portuguese Language.