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Lee Hong, Tan is a seasoned professional with extensive experience in data analysis and product development. Currently serving as a Senior Manager at Certis since May 2021, Lee Hong develops and implements machine learning models to generate insights for decision-making and leads product analytic practices. Previously, as Head of Client Products and Business Analytics at Snapcart, Lee Hong achieved a 150% revenue increase by leveraging insights to monetize company data and collaborated on product ideation and development. Prior roles at Nielsen spanned 14 years, with responsibilities as Associate Director for Data Science Consumer Panel Product and Senior Manager in various capacities, focusing on driving enhancements, managing consumer panels across Asia, and providing statistical consultation. Lee Hong holds a Bachelor of Science (Hons) in Statistics from the University of Malaya.