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Eduardo Latas Franco is an experienced professional in business development and management, currently serving as the KAM & Business Development Manager at CERMER since April 2023. Prior to this role, Eduardo worked as a Marketing Manager and Business Development Manager at EMSUR, contributing to the growth of the B2B packaging sector. Additionally, Eduardo served as an International Trade & Investment Advisor at the Economic and Commercial Office of Spain in New Delhi, providing strategic advice to Spanish companies. Early career experiences include positions at Decathlon Spain, Inditex, Bodegas Larre, and Benugo. Eduardo holds an MBA in International Management from ICEX-CECO and degrees in Economics and International Relations from Universidad Rey Juan Carlos and the University of Wroclaw, respectively.