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Salma Tag serves as the Senior Director of Marketing at Cepheid since December 2016, leading US commercial marketing initiatives that significantly contribute to revenue through integrated marketing campaigns and continuous optimization. With previous experience as a Global Product Manager at SCIEX, where IVD mass spectrometry products were launched across various regions, as well as a successful background in sales at bioMerieux and Grifols, Salma demonstrates a robust record in account management and product sales. Educational qualifications include a degree in Medical Technology from Vanderbilt University and a Bachelor of Science in Chemistry from South Dakota State University, complemented by advanced studies in Genetics and Emerging Technologies at Harvard Medical School.