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Aaron Toledo is a seasoned data and analytics professional with a diverse background spanning over 19 years. Currently serving as Principal Data Architect for Enterprise Systems at Cepheid since April 2021, Toledo has previously held key positions at Illumina, where responsibilities included leading eCommerce analytics and managing Tableau Server and Adobe Marketing Cloud. Prior experience includes a role as Senior Optimization Consultant at Tealium, focusing on digital strategy and tag management, and a decade at BusinessOnLine, progressing from SEO Engineer to Director of Analytics and SEM. Toledo holds a BS in Cognitive Science with a focus on Human-Computer Interaction from UC San Diego and a certification in Data Mining for Advanced Analytics from UC San Diego Extended Studies.